“We differ in Abilities but are equal in Success” Initiative

“We differ in Abilities but are equal in Success” Initiative

Under the supervision of volunteer Sara Maqbool, first-year students from the commercial stream of Al-Salahieh Secondary School for Girls put into effect a program of leadership skills as part of their initiative to implement a community project. The initiative took place during the community leadership program.

After studying and analyzing the problems in their community, they decided to concentrate on a group of persons with disabilities in the Fawaz Al-Qasasi Center for Vocational Rehabilitation of the Red Crescent Society. They made this group the focus of their initiative. To begin with, they visited the center to get an idea about its activities, listening to those in charge to get to know their needs and determine the best strategy to support students inside the center, especially as students there get the proper rehabilitation training to be productive individuals in their community.

The nature of the initiative was an advertising and marketing campaign for the products and the handicrafts of the center’s students with the aim of empowering themselves economically, ensuring the success and continuity of their project and maintaining a strong presence in the market and in the community as productive and active individuals.

Accordingly, they divided the students into groups giving each group tasks assigned to them in a way that would suit the initiative goals and skills of each student within the group. Each group would nominate a leader to follow its progress and performance. The initiative’s outputs were as follows:

  1. To improve the packaging and presentation of the products that students manufacture with the help of their teachers in a way that can attract the

consumers’ attention, and influence their purchasing decisions.

  1. To prepare brochures for students’ products and handicrafts.
  2. To promote and post the center’s Facebook page to help them reach out to more followers and thus more customers.
  3. To negotiate business deals with large stores to ensure selling them products periodically and continuously, such as the Green Hill.
  4. To communicate and reach an agreement with the Doze media network to produce a video about the works, products and handicrafts that the students inside the center prepare and to document everything related to that, which would subsequently support their marketing campaign. The video was posted on the website and on many social media pages on FB.