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Under the supervision of volunteer Sara Maqbool, first-year students from the commercial stream of Al-Salahieh Secondary School for Girls put into effect a program of leadership skills as part of their initiative to implement a community project. The initiative took place during the community leadership program.
After studying and analyzing the problems in their community, they decided to concentrate on a group of persons with disabilities in the Fawaz Al-Qasasi Center for Vocational Rehabilitation of the Red Crescent Society. They made this group the focus of their initiative. To begin with, they visited the center to get an idea about its activities, listening to those in charge to get to know their needs and determine the best strategy to support students inside the center, especially as students there get the proper rehabilitation training to be productive individuals in their community.
The nature of the initiative was an advertising and marketing campaign for the products and the handicrafts of the center’s students with the aim of empowering themselves economically, ensuring the success and continuity of their project and maintaining a strong presence in the market and in the community as productive and active individuals.
Accordingly, they divided the students into groups giving each group tasks assigned to them in a way that would suit the initiative goals and skills of each student within the group. Each group would nominate a leader to follow its progress and performance. The initiative’s outputs were as follows:
consumers’ attention, and influence their purchasing decisions.